Barclaycard Rollercoaster Extreme

Brief

Continue Barclaycards presence within the mobile space with the brand game tie-in with their highly successful “Rollercoaster” TV campaign on iPhone, iPad and Nokia platforms.

Strategy

To motivate players to grab power-ups and duck obstacles to push them along 8 different 3D HD rollercoaster tracks through New York coupled with online leaderboards with achievement ratings – all of which were designed to maintain engagement, social network interaction and to incentivise them to connect with Barclaycard brand touch-points and websites.

Launched in 2010, Barclaycard Rollercoaster Extreme is the successful follow-up game to Barclaycard Waterslide Extreme where collectively they have engaged and connected over 70,000,000 consumers to the Barclaycard brand.

Results

The second most downloaded branded game of all time (after Barclaycard Waterslide Extreme) at 22,000,000+ downloads
1,200,000+ hours of brand engagement
42,000+ average DAU's (Daily Active Users) in 2014
Over 4,000 downloads per day
View Barclaycard Rollercoaster Extreme on the App Store.
Figures accurate as of October 2016