Barclaycard Waterslide Extreme

Brief

Build upon the highly successful Barclaycard ‘Waterslide’ TV campaign within the mobile space to promote Barclaycard’s contactless payment card technology.

Strategy

Changing the dynamic and pace of the TV film to enable players twist and tilt their way through an exciting waterslide environment to ensure replay-ability.

Even after 5 years, this simple yet rewarding game has consumers continuing to play with an average of 85,000 DAU's (Daily Active Users) and 3,000 daily downloads.

Results

The most downloaded branded game in history
85,000+ DAU's
Each player has played Waterslide Extreme an average 2 mins+ per session
Each player has accessed Waterslide Extreme an average of 3 times
#1 in all 80 App Store territories for two weeks
55,000,000+ downloads since launch in 2009
4,000,000+ hours of Barclaycard brand engagement
Barclaycard Waterslide Extreme still enjoys over 3,000 daily downloads
View Barclaycard Waterslide Extreme on the App Store.
Figures accurate as of October 2016