Fanta Fruit Slam

Brief

Through single and multiplayer gameplay on Facebook and mobile platforms, drive traffic and generate ‘likes’ for Fanta’s global Facebook page.

Strategy

Develop a Fanta brand experience based upon the global TV creative linking desktop and mobile Facebook consumer interaction. Native Facebook and iOS (iPhone, iTouch and iPad) versions were developed to enable cross-platform multiplayer gameplay and to access the multiplayer feature, consumers were required to play through Facebook. From their interaction with this fun and frustratingly brilliant game, consumers were predisposed to ‘like’ the Fanta Facebook page.

Results

LAUNCHED IN DECEMBER 2012, DOWNLOADS OF THE IOS VERSION NOW NUMBER 1,000,000+
THE BROWSER VERSION HAS SECURED OVER 500,000+ PLAYS
THE GAME AVERAGED 25,000+ DAU’s (DAILY ACTIVE USERS) IN 2014
IN THE FIRST FOUR WEEKS, FANTA FRUIT SLAM GENERATED OVER 200,000 DAILY ACTIVE PLAYERS ON FACEBOOK
THE GAME ENJOYS OVER 190,000 WAU'S (WEEKLY ACTIVE USERS) ON MOBILE
FANTA FRUIT SLAM DELIVERED OVER 250,000 FACEBOOK LIKES IN ITS FIRST 3 MONTHS
View Fanta Fruit Slam on the App Store.
Figures accurate as of October 2016