VOLKSWAGEN GTI EDITION 35

Brief

Celebrate the Golf GTI’s 35th anniversary.

Strategy

Place each evolution of the GTI, from its launch in the 1970’s to its latest reiteration, into photo-realistic racing tracks to highlight the GTI’s legendary handling and driving characteristics.

Results

4,000,000+ downloads to date
22,000+ VW dealerships contacted for test drives
900,000+ hours of brand engagement
8,000+ music downloads
View VOLKSWAGEN GTI EDITION 35 on the App Store.
Figures accurate as of October 2016