VOLKSWAGEN TOUAREG CHALLENGE

Brief

Communicate the Touareg SUV’s superior handling characteristics both on/off road and highlight the vehicles fuel efficiency with its hybrid model.

Strategy

Utilise the Touareg V6 TDI BlueMotion Technology and the Touareg Hybrid over six distinct on/off-road courses including gravel, mud and ice to illustrate its SUV credentials and earn additional points for efficient driving with the Touareg Hybrid.

Results

#1 in 26 countries, top 5 in 75 countries
2,900,000+ hours of brand engagement
Each player has played Touareg Challenge an average 6 mins each session
Over 1,000 downloads per day
55,000+ VW dealership contacts/test drives secured via in-game links
8,500,000+ downloads
Each player has accessed Touareg Challenge an average of 4 times
View VOLKSWAGEN TOUAREG CHALLENGE on the App Store.
Figures accurate as of October 2016