The ‘GivingTales’ celebrity storytelling app, developed by Sir Roger Moore and partners to raise funds for Unicef, has been nominated in two categories for The Drum’s MOMA 2016 Awards.
The voice talent of iconic British Film and Television celebrities including Sir Michael Caine, Joanna Lumley and David Walliams narrate Hans Christian Andersen stories in the GivingTales app, bringing these classic and well-loved fairy tales to a new generation of children. GivingTales has been nominated in the Best Interactive Entertainment Mobile Strategy/Campaign and Best News/Media/Publishing Mobile Strategy/Campaign MOMA categories.
Kristien Wendt, Proelios Partner & Head of Client Services said, “We’re absolutely over the moon with these nominations. Working with Sir Roger Moore and partners has been a great experience and GivingTales means Proelios apps have been nominated for MOMA’s two years in a row which is a brilliant achievement for such a young company. We’d like to pass on our thanks and congratulations to Sir Roger, Klaus Lovgreen and Jacob Moller, Chairman and CEO of GivingTales for awarding us this project and enabling us to bring the magic of GivingTales to UK brands to help raise funds for Unicef.”
The Marketing on Mobile Awards (MOMAs) identify the great work being produced on mobile and celebrate the campaigns, brands and agencies at the forefront of the mobile industry.
For more information on GivingTales go to www.givingtales.com
For more information of the MOMAS’s 2016 go to www.momas.co.uk