GivingTales nominated for two MOMA 2016 awards!

Main GivingTales group shot

The ‘GivingTales’ celebrity storytelling app, developed by Sir Roger Moore and partners to raise funds for Unicef, has been nominated in two categories for The Drum’s MOMA 2016 Awards.

The voice talent of iconic British Film and Television celebrities including Sir Michael Caine, Joanna Lumley and David Walliams narrate Hans Christian Andersen stories in the GivingTales app, bringing these classic and well-loved fairy tales to a new generation of children. GivingTales has been nominated in the Best Interactive Entertainment Mobile Strategy/Campaign and Best News/Media/Publishing Mobile Strategy/Campaign MOMA categories.

Kristien Wendt, Proelios Partner & Head of Client Services said, “We’re absolutely over the moon with these nominations. Working with Sir Roger Moore and partners has been a great experience and GivingTales means Proelios apps have been nominated for MOMA’s two years in a row which is a brilliant achievement for such a young company. We’d like to pass on our thanks and congratulations to Sir Roger, Klaus Lovgreen and Jacob Moller, Chairman and CEO of GivingTales for awarding us this project and enabling us to bring the magic of GivingTales to UK brands to help raise funds for Unicef.”

The Marketing on Mobile Awards (MOMAs) identify the great work being produced on mobile and celebrate the campaigns, brands and agencies at the forefront of the mobile industry.

For more information on GivingTales go to www.givingtales.com

For more information of the MOMAS’s 2016 go to www.momas.co.uk

Recent Articles

  • Proelios interview with International Business Times

    Kristien Wendt, Partner & Head of Client Services was interviewed at last week’s brand-e.biz ‘Game On: Engaging Consumers with Online Play’ event – click below for a brief summary of Kristien’s take on mobile gaming for brands.

  • Mobile gaming continues to dominate App stores

    From the ‘Unveiling the Secrets behind App Store Category Dynamics’ research from Distimo, the latest snapshot showed mobile gaming accounting for 41.2% of downloads in Google Play, 40% for Apple App Store and an amazing 61.3% for the Amazon Appstore. So, the popularity of mobile gaming continues. Over the past 12 months, gaming apps have   ...Continue Reading

  • Mobile gaming spotlight – App Annie/IDC Report Q3 2013

    Interesting points within App Annie’s second mobile gaming report. Game sales for the historical ‘mobile’ gaming devices such as the Nintendo DS have been overtaken for the very first time by games for iOS, with Android platforms very close behind. Also, the average age of a US Android smartphone gamer is 41 (42 for US   ...Continue Reading