GivingTales app now on leading Airline in-flight entertainment systems

GivingTales on major global airlines

GivingTales, the award-nominated storytelling app developed by Sir Roger Moore and Partners to raise donations for UNICEF, has taken to the skies to bring its unique blend of global celebrity star power and classic Hans Christian Andersen fairy tales to millions of passengers worldwide.

Air New Zealand and Aer Lingus are launching GivingTales on their long haul flights from January onwards, with other airlines following suit later in Summer 2017.

Iconic British Film and Television celebrities including Sir Roger Moore, Sir Michael Caine, Dame Joan Collins, Joanna Lumley, Ewan McGregor and Stephen Fry narrate these animated and audio stories on in-flight entertainment systems, bringing classic and beloved fairy tales such as The Princess and the Pea, The Ugly Duckling and The Emperor’s New Clothes to a whole new generation of children and families.

Sir Roger Moore, UNICEF Goodwill Ambassador since 1991 and Ambassador for the Hans Christian Andersen Foundation said, “The meanings and themes of Hans Christian Andersen classic fairy tales resonate now as much as they did 200 years ago. With the recent harrowing images of Syrian refugees and life in Aleppo, the plight and struggles of children has never been so vivid and the work of UNICEF never so important. Now that we’ve secured GivingTales with international airline partners, we’re doing our small part in supporting UNICEF and sharing these wonderfully inspirational and thought-provoking fairy tales with millions of children and families.”

The GivingTales IFE (In-Flight Entertainment) deal, brokered by Proelios and working with airline content suppliers GEE Media and In-Flight Dublin, sees GivingTales available as a 10 fairy tale in-flight movie, audio and mobile app series featuring The Princess and the Pea, The Ugly Duckling, The Little Match Girl, The Emperor’s New Clothes, The Snow Queen, Little Claus & Big Claus, The Little Mermaid, Thumbelina, It’s Quite True! and The Steadfast Tin Soldier.

Kristien Wendt, Proelios Partner & Head of Client Services said; “There are millions of passengers who are looking for unique and high quality IFE content for themselves and their children, so the increased adoption of in-flight wifi presents enormous opportunities for brands who have apps and games to really engage a captive audience for hours at a time.”

For more information on GivingTales go to www.givingtales.com

Recent Articles

  • Mobile Gaming appeals to everyone – Report

    Our friends at Newzoo and the Casual Games Association have just released their latest research on global Smartphone and Tablet gaming. The most interesting finding? That across every single age group and demographic, mobile gaming adoption is increasing rapidly. For example, US consumers aged 50+ have adopted mobile games at a startling 148% YoY with   ...Continue Reading

  • UK Mobile Gaming Landscape

    According to comScore, there are now 20m monthly active mobile gamers in the UK, and 6.2m who play on their smartphones almost every day – all great news for branded mobile game adoption. Their report suggests that mobile gaming is as popular as photo messaging, and only just behind weather, news and search (21m people   ...Continue Reading

  • Want to drive the new Lamborghini Huracán or Audi R8 LMS on your mobile? Exclusive DLC with SCC2

    Our branded mobile game for Volkswagen, Sports Car Challenge 2 (SCC2), just got even more challenging. This month, the latest cars from Volkswagen AG have been added to our virtual test-drive simulator on iOS and Android devices. SCC2 boasts the most desirable luxury sports car line up from Audi, Bentley, Bugatti, Lamborghini, Porsche and Volkswagen,   ...Continue Reading