GivingTales, the award-nominated storytelling app developed by Sir Roger Moore and Partners to raise donations for UNICEF, has taken to the skies to bring its unique blend of global celebrity star power and classic Hans Christian Andersen fairy tales to millions of passengers worldwide.
Air New Zealand and Aer Lingus are launching GivingTales on their long haul flights from January onwards, with other airlines following suit later in Summer 2017.
Iconic British Film and Television celebrities including Sir Roger Moore, Sir Michael Caine, Dame Joan Collins, Joanna Lumley, Ewan McGregor and Stephen Fry narrate these animated and audio stories on in-flight entertainment systems, bringing classic and beloved fairy tales such as The Princess and the Pea, The Ugly Duckling and The Emperor’s New Clothes to a whole new generation of children and families.
Sir Roger Moore, UNICEF Goodwill Ambassador since 1991 and Ambassador for the Hans Christian Andersen Foundation said, “The meanings and themes of Hans Christian Andersen classic fairy tales resonate now as much as they did 200 years ago. With the recent harrowing images of Syrian refugees and life in Aleppo, the plight and struggles of children has never been so vivid and the work of UNICEF never so important. Now that we’ve secured GivingTales with international airline partners, we’re doing our small part in supporting UNICEF and sharing these wonderfully inspirational and thought-provoking fairy tales with millions of children and families.”
The GivingTales IFE (In-Flight Entertainment) deal, brokered by Proelios and working with airline content suppliers GEE Media and In-Flight Dublin, sees GivingTales available as a 10 fairy tale in-flight movie, audio and mobile app series featuring The Princess and the Pea, The Ugly Duckling, The Little Match Girl, The Emperor’s New Clothes, The Snow Queen, Little Claus & Big Claus, The Little Mermaid, Thumbelina, It’s Quite True! and The Steadfast Tin Soldier.
Kristien Wendt, Proelios Partner & Head of Client Services said; “There are millions of passengers who are looking for unique and high quality IFE content for themselves and their children, so the increased adoption of in-flight wifi presents enormous opportunities for brands who have apps and games to really engage a captive audience for hours at a time.”
For more information on GivingTales go to www.givingtales.com