A GREAT ENDORSEMENT FROM MOBILE MARKETER ON OUR VW CHINA GAMES

Recent Articles

  • So, measuring audiences is hard? Oh no it isn’t!

    by Kristien Wendt, Partner. From this week’s Economist, apparently measuring TV audiences keeps getting more difficult. Not surprising, with the fragmented media consumers engage with. “Measurement is the number one issue for television right now”, says Philippe Dauman, the boss of Viacom. A massive $75 billion is spent on US TV advertising every year. But   ...Continue Reading

  • China mobile games market to overtake United states

    With the Chinese gaming market opening further (they recently ended the 14 year old ban on console sales), the potential for branded mobile games is massive. With cheaper Android-led smart devices being adopted every month and more money being spent on iOS, Android and Windows F2P (Free-to-play) games, China will overtake the US market in   ...Continue Reading

  • Games: King of the Mobile Eco-system

    Very interesting report from Distimo where they analyze the popularity of the Gaming category on the App stores (Apple and Google Play) compared to other categories in terms of downloads and revenue, popularity of games among app stores and countries in relation of revenue. Lastly, they look at the most important gaming genre’s. Our favourite   ...Continue Reading