Pocketgamer Interview

by Jon Jordan, www.pocketgamer.biz.

Brand advertising shouldn’t be in the game. It should be the game, says agency Proelios.

The new way to influence people.

“Talk to any mobile advertising network, and their big focus is to get more brand advertising. Brand advertising is the big dollars, but those big dollars are still more often spent in the pursuit of shiny TV campaigns or movie product placement.

“One company is out to change that, however…”

Brand advertising shouldn’t be in the game. It should be the game, says agency Proelios, 27th Feb 2013, www.pocketgamer.biz

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