Mobile Gaming appeals to everyone – Report

CGA_Report_Demographics_of_mobile_gamers

Our friends at Newzoo and the Casual Games Association have just released their latest research on global Smartphone and Tablet gaming.

The most interesting finding? That across every single age group and demographic, mobile gaming adoption is increasing rapidly. For example, US consumers aged 50+ have adopted mobile games at a startling 148% YoY with European consumers 50+ at 66% YoY. But the most wonderful finding is that every single demographic plays mobile games – everyone is a gamer!

Therefore, branded mobile games have become a very cost-effective communications channel to reach, but most importantly to connect, with multiple demographic targets with just one game.

Click here to download the report: CGA Smartphone and Tablet Games Market Sector Report 2013

Recent Articles

  • An overview of Games markets in South East Asia

    Newzoo have published a 2015 report on how the growing gaming markets in the ‘Big Six’ South East Asian countries, namely Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, are quickly becoming the biggest and most profitable regions for videogames in the world. With Europe and the US starting reaching saturation points in generating new players,   ...Continue Reading

  • Stop advertising on mobile – you’re missing the bigger picture

    At Proelios, we’re used to forging our own path on mobile. So much so that Kristien Wendt, Proelios Partner and Head of Client Services, has worked with leading UK marketing journal Marketing to share our thoughts on mobile advertising and what really works on mobile for brands and consumers (and we’ll give you a clue…it’s   ...Continue Reading

  • 2013 Year in Review – The Global App market

    2013 was a landmark year for mobile. The Apple App Store, Google Play and Amazon Appstore all saw fantastic growth. For us however, the best stats of all concerned mobile gaming. The Distimo 2013 report stated that the majority of the most successful App publishers were games developers, that Gaming made up the majority of   ...Continue Reading