According to Super Data Research, the digital games market in Latin America is growing at an annual rate of 16 percent, with the prediction it will be worth $4.5 billion in 2014. Brazil is the leading market, recently moving ahead of Mexico.
The potential of LATAM is enourmous; “At $4.5 billion in annual revenues, the Latin American digital games market is forecasted to grow 12% and retain almost 10% of the global market by year’s end.”
Indeed the ‘growing appetite’ in Mexico, Argentina and Chile could push 2015’s total up to $5.3 billion – all good news for brands wanting to engage consumers within these emerging markets.
To download the Super Data Research report, click here: LATAM_digital_games_market_summary report 2014