Free Marketers – how non-paying mobile gamers are important

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Our friends at gaming research company Newzoo have released some very interesting data on ‘non-paying’ players of free-to-play games. Whilst the data is designed to help publishers and developers understand the customers who don’t spend money in their games, it provides some insights for brand owners on ‘free marketers’ gaming habits, especially in how they   …Continue Reading

Proelios nominated twice at Effective Mobile Marketing Awards 2015

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For the second time in 2015, VW China’s Sport Car Challenge (SCC) gaming app series has been nominated for a marketing award. The app series has been nominated twice for ‘Most effective Smartphone app’ and ‘Most Effective Sales Promotion Campaign’ at the Mobile Marketing EMMA 2015 awards. Developed with Deep Silver Fishlabs, the SCC app   …Continue Reading

Connecting Millennials to brands on mobile

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Proelios – Brand Gaming has partnered with Sheffield Hallam University to brief their first year BA (Honours) Digital Media Production students on developing mobile app concepts which focus on connecting Millennials to brands on mobile. Kristien Wendt, Partner at Proelios said; “One key demographic we’re interested in is the Millennial generation. They are the first   …Continue Reading


Stop advertising on mobile – you’re missing the bigger picture

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At Proelios, we’re used to forging our own path on mobile. So much so that Kristien Wendt, Proelios Partner and Head of Client Services, has worked with leading UK marketing journal Marketing to share our thoughts on mobile advertising and what really works on mobile for brands and consumers (and we’ll give you a clue…it’s   …Continue Reading

Proelios wins at MOMA 2015 awards!

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Last night, Volkswagen Group China’s ‘Sports Car Challenge’ mobile game series by mobile brand gaming agency Proelios and mobile developer Deep Silver Fishlabs, won the Interactive, Entertainment Mobile Strategy/Campaign award at the MOMA (Marketing on Mobile) Awards 2015. From leading UK marketing and media industries magazine The Drum, the MOMA Awards identify the best work   …Continue Reading

Don’t just advertise: Connect with mobile gaming

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We’ve teamed up with imediaconnection to talk about mobile gaming as a communications channel and showcase some really great examples of branded mobile games. From airlines to celebrity lifestyle games, brands are now seeing beyond mobile advertising and are now developing their own bespoke branded game experiences which not only engage, but really connect with   …Continue Reading


Sports Car Challenge series nominated for The Drum MOMA 2015 awards!

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  Volkswagen Group China’s ‘Sports Car Challenge’ mobile game app series by mobile brand gaming agency Proelios and mobile developer Deep Silver Fishlabs has been shortlisted in The Drum’s MOMA Awards 2015. In order to make it on to the shortlist and be in contention for the award, the entries needed to impress the 15 strong   …Continue Reading

2015 reports on Global gaming & Mobile Internet

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Digi-Capital has just released 2015 reports on global gaming and mobile internet. The predictions within their exec-summaries make for some interesting reading. Here are some takeaways: By 2018, more consumers adopt gaming with global software revenue topping $100BN Mobile will become the dominant gaming platform By 2017, gaming will still be the most consumer popular   …Continue Reading

Proelios promo deck Q2 2015 available for download now

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  Our latest Proelios promo deck is now available for download. Packed full of mobile gaming data and direct links to our games – enjoy! Click here to download For Android devices, we recommend you download the Adobe PDF Reader app to access all deck links.