2014 has been another fantastic year for mobile. App Annie’s 2014 round-up illustrated some exciting trends emerging, especially in mobile gaming. Here are some key takeaways: – BRIC countries (Brazil, Russia, India and China) continue their impressive download growth overall with Brazil finishing #2 in the Google Play store behind the USA. – Movie …Continue Reading
Newzoo have published a 2015 report on how the growing gaming markets in the ‘Big Six’ South East Asian countries, namely Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, are quickly becoming the biggest and most profitable regions for videogames in the world. With Europe and the US starting reaching saturation points in generating new players, …Continue Reading
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With the new CRM in-game link in both of Volkswagen Group China’s Sports Car Challenge mobile simulation games, over 9,000 potential Chinese customers have been contacted directly by Volkswagen’s CRM agency, qualifying 339 sales leads in just 10 weeks. Forming part of VGC’s ‘Sports Car Initiative’ raising awareness of the company’s premium sports brands and …Continue Reading
According to Super Data Research, the digital games market in Latin America is growing at an annual rate of 16 percent, with the prediction it will be worth $4.5 billion in 2014. Brazil is the leading market, recently moving ahead of Mexico. The potential of LATAM is enourmous; “At $4.5 billion in annual revenues, the …Continue Reading
Barclaycard Waterslide Extreme has reached over 50M downloads making it the most popular videogame ever produced by a non-gaming brand. With mobile becoming the 1st screen for many consumers, and with mobile gaming now the main activity on mobile, the example set by Barclaycard Waterslide Extreme represents a ‘game-changer’ for brands wanting to connect to …Continue Reading
Like the ‘Man behind the curtain’ in the Wizard of Oz, Kristien Wendt, Head of Clients Services for Proelios shared some secrets on successful mobile gaming solutions for brands with senior marketing executives this week. Proelios was invited to speak at the Digital Advertising forum at the Masterclassing event in London to highlight how branded …Continue Reading
With the global games market estimated to be $81.5Bn this year, the Top 100 gaming nations breakdown from Newzoo makes for some interesting reading. The full breakdown can be viewed here: Top 100 Countries by Game Revenues Over 1.7 billion gamers in the top 100 countries are estimated to generate 99.8% of the world’s gaming …Continue Reading