For the second time in 2015, VW China’s Sport Car Challenge (SCC) gaming app series has been nominated for a marketing award. The app series has been nominated twice for ‘Most effective Smartphone app’ and ‘Most Effective Sales Promotion Campaign’ at the Mobile Marketing EMMA 2015 awards.
Developed with Deep Silver Fishlabs, the SCC app series has been a standard- bearer of how branded mobile games can engage and connect millions of consumers with brands, but coupled with real-time CRM, can qualify actual sales-leads and ultimately help to sell product.
Kristien Wendt, Partner and Head of Client services said; “We’re very proud to have SCC nominated and flattered to be short-listed twice among so many fantastic apps. We wish everyone the best of luck and look forward to the awards ceremony in November.”
David Murphy, Chair of Judges, Effective Mobile Marketing Awards said; “The Smartphone App category in particular is always one of the most fiercely-contested, and if I’m honest, one of the hardest to judge, given the variety of the apps in questions and the problems they are trying to solve. This year is no exception; any of the shortlisted apps would be a worthy winner.”