Proelios wins at EMMA 2015 awards!

Kristien Wendt of Proelios collecting the EMMA for VW

We’re very pleased to announce that Proelios & Deep Silver Fishlabs won the ‘High Commended’ award within the ‘Most Effective Sales Promotion’ category at the Mobile Marketing 2015 EMMA awards for VW China’s Sports Car Challenge mobile game series.

David Murphy, Chair of Judges said; “There were two things that most impressed me about this campaign. Firstly, the idea of using a branded game to drive awareness and sales leads for Volkswagen. Secondly, the numbers: from the number of downloads to the brand engagement time and the number of calls initiated to Volkswagen dealerships, this is clearly a hugely successful initiative.”

Kristien Wendt, Partner & Head of Client Services said; “Sports Car Challenge was the only mobile game in the EMMA 2015 awards and with over 200 entries vying for an award, we’ve shown again just how engaging, innovative and successful mobile gaming is for brands.”

 

Recent Articles

  • Sports Car Challenge 2 hits 400,000 downloads in just 14 days.

    Our latest mobile brand game for Volkswagen – Sports Car Challenge 2 – the sequel to the 12 million+ downloaded Sports Car Challenge, reached over 400,000 downloads in its first 14 days on the Apple App store. Building on the success of Sports Car Challenge, Sports Car Challenge 2 (SCC2) on iOS 7 brings consumers   ...Continue Reading

  • China mobile games market to overtake United states

    With the Chinese gaming market opening further (they recently ended the 14 year old ban on console sales), the potential for branded mobile games is massive. With cheaper Android-led smart devices being adopted every month and more money being spent on iOS, Android and Windows F2P (Free-to-play) games, China will overtake the US market in   ...Continue Reading

  • Mobile gaming to push industry above $100 billion by 2017

    Research company Digi-Capital has today released their Global Games Investment Review for 2014. The review states that mobile and online gaming has become such a huge force worldwide that it could grow at a compound annual growth rate of 23.6 percent, ultimately accounting for around 60 percent of software market share in 2017 while generating   ...Continue Reading