We’re very pleased to announce that Proelios & Deep Silver Fishlabs won the ‘High Commended’ award within the ‘Most Effective Sales Promotion’ category at the Mobile Marketing 2015 EMMA awards for VW China’s Sports Car Challenge mobile game series.
David Murphy, Chair of Judges said; “There were two things that most impressed me about this campaign. Firstly, the idea of using a branded game to drive awareness and sales leads for Volkswagen. Secondly, the numbers: from the number of downloads to the brand engagement time and the number of calls initiated to Volkswagen dealerships, this is clearly a hugely successful initiative.”
Kristien Wendt, Partner & Head of Client Services said; “Sports Car Challenge was the only mobile game in the EMMA 2015 awards and with over 200 entries vying for an award, we’ve shown again just how engaging, innovative and successful mobile gaming is for brands.”