Sir Roger Moore & Partners appoints Proelios for GivingTales project

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Sir Roger Moore & Partners have appointed Proelios to work with UK brands to integrate the unique celebrity storytelling app GivingTales into their promotions and loyalty schemes.

Launched in 2015, the GivingTales educational storytelling app was developed to entertain children, help improve their reading skills and raise donations for Unicef, of whom Sir Roger has been a goodwill ambassador for almost 25 years.

With classic fairy tales from Hans Christian Andersen, including the Princess and the Pea, The Ugly Duckling, The Little Match Girl and The Little Mermaid, children can read along and learn the core values these incredible tales teach such as bravery, selflessness, and compassion.

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British stars of Film & Television have come together to narrate this series of beautifully animated fairy tales, exclusively for GivingTales. The narrators include Sir Roger Moore KBE, Ewan McGregor OBE, Dame Joan Collins DBE, Sir Michael Caine CBE, Joanna Lumley OBE, David Walliams, Stephen Fry & Charlotte Rampling OBE.

The app is to be continually updated with new stories (12 in total are planned), features and mini-games to maintain customer engagement and app retention.

Kristien Wendt, Proelios Partner & Head of Client services said; “Overall, the GivingTales team developed the app to deliver a value exchange which benefits everyone concerned; the child – classic and insightful fairy tales stories read by the UK’s leading voice talents, the parent – a safe, educational and inclusive experience which they can share with their child, the brand owner – unique and high quality content for their customers and Unicef – generating donations to help disadvantaged children in the UK and around the world. We’re very proud to be involved in this wonderful project and look forward to bringing this unique content to UK brand owners.”

To find out more about GivingTales, visit www.givingtales.com

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