Our latest mobile brand game for Volkswagen – Sports Car Challenge 2 – the sequel to the 12 million+ downloaded Sports Car Challenge, reached over 400,000 downloads in its first 14 days on the Apple App store.
Building on the success of Sports Car Challenge, Sports Car Challenge 2 (SCC2) on iOS 7 brings consumers closer to the latest premium sports car models from Audi, Bentley, Bugatti, Lamborghini, Porsche and Volkswagen through hyper realistic 3D product interaction, links to each brands online activation points such as social media channels and dealership sites, global leader boards and time trials with the new ‘Ghost race’ feature to help build racing talents.
The objective of this series of simulation gaming apps is to bring the most realistic driving experiences to mobile platforms and to bridge the divide between the real and virtual. With SCC2, every single aspect has been improved from the vehicle detailing and physics to the race track environments.
With the original SCC delivering over 9.5 million hours of brand engagement and over 80,000 VW Group dealership visits and test-drives, we’re confident SCC2 will be bringing more excited consumers into the Volkswagen family.