Stop advertising on mobile – you’re missing the bigger picture
Kristien Wendt Marketing magazine piece October 2015 Stop advertising on mobile
At Proelios, we’re used to forging our own path on mobile. So much so that Kristien Wendt, Proelios Partner and Head of Client Services, has worked with leading UK marketing journal Marketing to share our thoughts on mobile advertising and what really works on mobile for brands and consumers (and we’ll give you a clue…it’s not advertising on mobile!).
Research company Digi-Capital has today released their Global Games Investment Review for 2014. The review states that mobile and online gaming has become such a huge force worldwide that it could grow at a compound annual growth rate of 23.6 percent, ultimately accounting for around 60 percent of software market share in 2017 while generating ...Continue Reading
Last night, Volkswagen Group China’s ‘Sports Car Challenge’ mobile game series by mobile brand gaming agency Proelios and mobile developer Deep Silver Fishlabs, won the Interactive, Entertainment Mobile Strategy/Campaign award at the MOMA (Marketing on Mobile) Awards 2015. From leading UK marketing and media industries magazine The Drum, the MOMA Awards identify the best work ...Continue Reading
A bumper crop of data on key games markets from our friends at Newzoo. Some very interesting insights such as 5 out of 15 Chinese mobile gamers use the Samsung App Store to download games and that iPad gamers in Australia spend more on games than those in Japan or Germany. Links below to download ...Continue Reading