Stop advertising on mobile – you’re missing the bigger picture
Kristien Wendt Marketing magazine piece October 2015 Stop advertising on mobile
At Proelios, we’re used to forging our own path on mobile. So much so that Kristien Wendt, Proelios Partner and Head of Client Services, has worked with leading UK marketing journal Marketing to share our thoughts on mobile advertising and what really works on mobile for brands and consumers (and we’ll give you a clue…it’s not advertising on mobile!).
Gaming on tablets grows fastest with 48% CAGR to $10bn Computer screen remains number one screen with 35.8% share According to the Newzoo 2013 Global Games Market Report, game revenues will grow at a compound annual growth rate (CAGR) of 6.7% to $86.1 billion by 2016. The number of gamers worldwide will rise from 1.21 ...Continue Reading
With the new CRM in-game link in both of Volkswagen Group China’s Sports Car Challenge mobile simulation games, over 9,000 potential Chinese customers have been contacted directly by Volkswagen’s CRM agency, qualifying 339 sales leads in just 10 weeks. Forming part of VGC’s ‘Sports Car Initiative’ raising awareness of the company’s premium sports brands and ...Continue Reading
Last night, Volkswagen Group China’s ‘Sports Car Challenge’ mobile game series by mobile brand gaming agency Proelios and mobile developer Deep Silver Fishlabs, won the Interactive, Entertainment Mobile Strategy/Campaign award at the MOMA (Marketing on Mobile) Awards 2015. From leading UK marketing and media industries magazine The Drum, the MOMA Awards identify the best work ...Continue Reading