Proelios interview with Tech2Brand

A brief interview with Tech2Brand on Proelios’ successful approach of developing mobile games for brands from Kristien Wendt, Partner and Head of Client Services.

Recent Articles

  • Top 100 Gaming nations 2014

    With the global games market estimated to be $81.5Bn this year, the Top 100 gaming nations breakdown from Newzoo makes for some interesting reading. The full breakdown can be viewed here: Top 100 Countries by Game Revenues Over 1.7 billion gamers in the top 100 countries are estimated to generate 99.8% of the world’s gaming   ...Continue Reading

  • Gamers around the World! The latest infographics on key gaming markets

    A bumper crop of data on key games markets from our friends at Newzoo. Some very interesting insights such as 5 out of 15 Chinese mobile gamers use the Samsung App Store to download games and that iPad gamers in Australia spend more on games than those in Japan or Germany. Links below to download   ...Continue Reading

  • So, measuring audiences is hard? Oh no it isn’t!

    by Kristien Wendt, Partner. From this week’s Economist, apparently measuring TV audiences keeps getting more difficult. Not surprising, with the fragmented media consumers engage with. “Measurement is the number one issue for television right now”, says Philippe Dauman, the boss of Viacom. A massive $75 billion is spent on US TV advertising every year. But   ...Continue Reading