The Proelios team

Kristien Wendt

Kristien Wendt

Partner / Head of Client Services & Business Development
Kristien began his career as an account handler for London advertising agencies such as Senior King, Conquest and HHCL RedCell servicing global brands. From there he moved into videogames starting as the Head of Communications for games developer Rebellion. In 2007, he launched his own communications consultancy, Character Communications, staying within the games industry and has helped build some very exciting gaming brands around the world. Now with the launch of Proelios, Kristien is focused on connecting brands with the immeasurable benefits of brand gaming.
Michael Schade

Michael Schade

Partner / Head of Creative & Strategy
Michael started as a die-hard videogame player when Pong originally came out. In parallel, he always had a passion for “real” machines, kicking-off his first career as a trainee at BMW which led to machine engineering studies at the Technical University of Hamburg-Harburg. From there he ventured into the realms of CAD CAM software design for architects together with his friend and fellow student Christian Lohr. Together they started Fishlabs Entertainment GmbH with the intention of becoming one of the leading developers of mobile and tablet gaming in the world. They succeeded, sold the company and Michael now spearheads our creative and strategic resource, ensuring our games maintain their innovative and pioneering successes.
Christian Lohr

Christian Lohr

Partner / Head of Production & Finance
Christian studied at the University of Hamburg Machine Construction Engineers, after which he and Michael started their first company. As with Michael, Christian’s love for precision engineering is prevalent throughout their entire mobile game portfolio and it is this pursuit of perfection which has brought Fishlabs its enviable reputation. Christian responsibilities within Proelios are probably the most important as it is his job to ensure that a clients’ brand game is developed to the required standards we set for ourselves, which are spectacularly high indeed.
Lucy Kamall

Lucy Kamall

Partner / Head of Communications
Lucy began her PR career in London 14 years ago, working on many blue chip, lifestyle and FMCG brands as well as gaining experience in multiple B2B sectors including travel & tourism, finance, healthcare, architecture, construction and technology. Lucy helps Proelios attract clients from these markets, amongst others, for brand gaming projects and is responsible for all corporate and product communication for the company. Insight and strategic planning form the foundation of everything Lucy does and she provides a critical ‘non-gamer’ perspective for us and our clients.