Here is a quote from The Verge on Virtual and Augmented Reality: “Imagine 10 years ago trying to envision the way we use cellphones today. It’s impossible. That’s the promise VR has today.”
New ways of working, new ways of connecting, news ways of engagement. Virtual Reality (VR) and Augmented Reality (AR) may well define how we all interact digitally in the next 10 years.
When we started Proelios, we focused on a platform consumers used more than any other and on a medium which consumers enjoyed and used continually – mobile and games. We’ve successfully helped brands connect with consumers in ways other digital media just can’t reach.
But 2016 is the year of Virtual Reality. This year the three biggest players in the market will launch their Virtual Reality headsets for consumers: Oculus Rift, HTC Vive and Sony Playstation VR. Also, there’s different Virtual Reality solutions for mobile devices, with Samsung’s Gear VR remaining as the preferred dominant technological platform, and Google’s Cardboard as the cheap solution for everybody.
Proelios is partnered with the leading Virtual & Augmented Reality studios in the world. We are also working with Microsoft on their Augmented Reality platform – HoloLens.
Not only can we now deliver world-leading Virtual & Augmented Reality experiences to brands, but also the consumer connection, data analytics and customer insights our clients enjoy through our branded mobile games.
Proelios has expanded into VR & AR because it offers brand owners and agencies opportunities we haven’t even thought of yet, and that excites us.
Here’s to the future.