“The reason why the Sports Car Challenge series of mobile racing apps in China and across the world are so successful is due to the realism in which they represent our products and how they connect potential customers to the Volkswagen brands.”
Cornelia Plattner, Volkswagen Group China – Senior Product Manager,
Digital Marketing Group Sports Car, Motorsport & Car Culture
Proelios (Pro-eli-os) is an award-winning consultancy and what we do is focus on connecting brands to consumers through the most popular and fastest growing genres of mobile entertainment – Mobile games and Virtual & Augmented Reality app experiences.
Launched in 2013 by the founders of Fishlabs Entertainment GmbH, a global Top 20 mobile games studio (famous for the ‘Galaxy on Fire’ series) and consultancy Character Communications Ltd, our branded mobile games have achieved over 100 million downloads globally for clients in markets as diverse as Finance, Drinks, Automotive, Jewellery and CPG.
Consumers of every age and demographic are attracted, entertained, engaged and ultimately motivated to connect with brands by our mobile experiences (see our case studies on how we do it).
We partner with the world’s leading videogame development and VR/AR studios to compete against the best commercial mobile games and VR experiences for consumer time investment. And through our in-app our data analytics, we can measure the entire customer journey from initial download to actual purchases.
Our apps are brand ambassadors which earn their mobile real-estate presence, enabling consumers and brands to connect and interact anywhere in the world 24/7.
We work with brands to integrate gaming and VR/AR into promotional campaigns, where we design the entire app and experience around their brand values, campaign themes and overall communication strategies.
Proelios also offers mobile gaming workshops to help inform brands and agencies of the development process – from game design to App store delivery. And together with our commercial gaming background, close relationships with the App stores and our experienced PR team, we successfully launch our client’s games to market.
Through Proelios games & experiences, brands don’t need to interrupt on mobile to generate awareness and sales; they just attract, entertain and engage with each individual customer.